White Coat Markting, LLC


Ron Massaro

Ron is a strategic marketer, communicator and brand leader with over 30 years’ experience in medical device and scientific instrumentation markets. He focuses on how your product and service uniquely solves customer needs, and then crafts a plan to successfully position your brand in the marketplace.


He got his start in medical marketing as an advertising copywriter for Beckman Instruments in 1982, and never looked back. His clear, straightforward writing style comes through in everything from strategic plans to customer messaging.


Ron’s experience at both big and small companies gives him the broad perspective needed for WCM’s wide range of clients. He has held marketing leadership positions for companies such as SpaceLabs Medical, NeoPath, Generation II Orthotics, and VQ Orthocare. Since founding WCM, he has provided marketing direction for all levels of clients – from startups to large companies.

Ron has directed the marketing communications and brand development for dozens of important medical devices,
lab instruments and healthcare products, with several award-winning campaigns.

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